About the Role We are looking for a Director of Software Engineering (Full-Stack) to lead multidisciplinary engineering, QA, and content teams while overseeing the delivery of enterprise-scale digital platforms powered by Adobe Experience Manager (AEM).
The role is responsible for delivery governance, technical leadership, stakeholder management, and ensuring high-quality digital experiences across multiple markets.
Key ResponsibilitiesDelivery Leadership & Team Management Lead, mentor, and manage multidisciplinary teams of Software Engineers, QA Specialists, and CMS Content Authors.
Define team structure, capacity planning, and resourcing.
Foster a culture of quality, accountability, and continuous professional development.
Own delivery governance, including sprint planning, prioritization, risk management, and reporting to client and internal stakeholders.
AEM Content Operations & Editorial Management Oversee the creation, update, and maintenance of editorial, campaign, and product pages across multiple regional websites.
Govern news publishing, content archival, and content hygiene.
Manage offers, campaigns, competitions, forms, brochures, galleries, and downloadable assets.
Oversee dealer and showroom pages, pricing updates, locations, timings, and vehicle model information.
Ensure effective use of AEM native tooling, components, sheet-based management, and eCommerce content.
Oversee vehicle landing pages, configurator pages, kiosk pages, and model data authoring.
Digital Asset Management (DAM) Oversee the upload, organization, and governance of digital assets.
Ensure assets are optimized and reusable across markets.
Govern brochure and model-year asset lifecycles.
Product Information Management (PIM) Direct centralized model data management, including model-year updates, specifications, pricing, and product changes.
Coordinate model rollouts across regional markets.
Enable compare, configurator, and prices & specifications pages using PIM data.
Ensure accurate and reusable product data across all markets.
Forms, Lead Management & Feature Enablement Oversee campaign, lead, feedback, and dealer forms.
Prioritize and enable new features based on business requirements.
Digital Services & Web Applications Own the maintenance and enhancement of in-showroom web applications.
Oversee release management, version control, and application updates.
Drive feature enhancements and UX improvements.
Ensure synchronization between applications, AEM, and PIM.
SEO, Performance & Quality Oversee SEO implementation and technical monitoring.
Ensure performance, accessibility, and quality standards through robust QA processes.
Localization & Market Enablement Oversee market setup and localization of pages, assets, and product data.
Ensure consistent delivery of market-specific content.
Client Engagement & Stakeholder Management Serve as the senior technical point of contact for client and market stakeholders.
Establish training, adoption, and feedback governance.
Communicate updates, enhancements, and roadmaps while driving continuous improvement.
Qualifications 10+ years of experience in digital delivery, web engineering, or technical program management.
3+ years in a technical leadership or director-level role.
Proven experience delivering enterprise-scale Adobe Experience Manager (AEM) solutions.
Experience leading multidisciplinary engineering, QA, and content teams.
Strong delivery governance and stakeholder management experience.
Experience with DAM and PIM systems.
Experience overseeing custom web application maintenance and enhancement.
Experience working in Agile/Scrum environments.
Technical SkillsContent Management & AEM Adobe Experience Manager (Sites, Assets, and authoring workflows) AEM native components, templates, and sheet-based content tooling Headless/hybrid content delivery Multi-market content architecture Digital Asset & Product Information Management DAM structuring, asset optimization, and reuse strategies PIM-driven product data models Web Application Development & Support Modern web application stacks Front-end frameworks API integrations Application performance monitoring Release management SEO, Performance & Localization Technical SEO Performance optimization Accessibility standards Internationalization (i18n) Multi-market localization DevOps & Delivery CI/CD pipelines Git Agile/Scrum QA processes Test automation Quality governance Nice to Have Adobe Experience Manager or Adobe Experience Cloud certifications.
Experience in automotive or other multi-brand, multi-market digital sectors.
Experience with Azure, AWS, or GCP.
Experience with AEM as a Cloud Service.
Prior experience within a digital agency or consultancy delivery model.
Soft Skills Strong leadership and mentoring capabilities.
Excellent communication and stakeholder management skills.
Strong organizational and prioritization skills.
Analytical and problem-solving mindset.
Ability to balance technical depth with commercial and client awareness.
Education Bachelor's degree in Computer Science, Software Engineering, Information Technology, or a related field (or equivalent practical experience).
