الوصف الوظيفي
Role Overview: The Performance Marketing Manager will be responsible for planning, executing, optimizing, and scaling user acquisition campaigns focused on acquiring paying subscribers.
· Credit Card subscriptions · Apple Store Billing · Google Play Billing The ideal candidate should have strong hands-on experience in performance marketing for subscription-based digital products, mobile apps, streaming platforms, or fintech/e-commerce businesses.
Key Responsibilities: 5- Customer Acquisition · Develop and execute paid acquisition strategies to drive subscriber growth.
· Manage campaigns across: o Meta Ads (Facebook & Instagram) o Google Ads (UAC, Search, Display, YouTube) o TikTok Ads o DSPs and affiliate channels · Optimize campaigns toward: o Paid subscriptions o ROAS o CAC o LTV o Retention quality 2- Subscription & Billing Optimization · Drive acquisition focused on: o Credit card payments o Apple App Store billing o Google Play billing · Work closely with product and technical teams to improve conversion funnels and · payment success rates.
· Analyze subscription drop-offs and optimize onboarding and checkout flows.
3- Analytics & Reporting · Monitor and report on: o CAC o CPI o Conversion rates o ROAS o Subscription retention o Cohort performance · Build dashboards and performance reports for management.
· Use attribution and analytics tools such as: o AppsFlyer o Firebase o Google Analytics o Adjust o Mixpanel (preferred) 4- Creative & Growth Optimization · Lead A/B testing initiatives for creatives, landing pages, and app store assets.
· Coordinate with design and content teams to produce high-performing ad creatives.
· Continuously identify growth opportunities and scaling strategies.
5- Agency & Partner Management · Manage media buying agencies and external partners where applicable.
· Ensure proper tracking implementation and campaign governance.
· Bachelor’s degree in business administration, mass communication or any other related field.
· 7+ years of experience in performance marketing or growth marketing.
· Strong experience managing mobile app acquisition campaigns.
· Proven experience acquiring paying customers for subscription-based services.
· Experience with: o Apple Store subscriptions o Google Play subscriptions o Credit card acquisition funnels · Strong analytical and reporting skills.
· Hands-on experience with Meta and Google campaign optimization.
· Experience in entertainment, OTT, gaming, fintech, or subscription apps is highly · preferred.
لقد تمت ترجمة هذا الإعلان الوظيفي بواسطة الذكاء الاصطناعي وقد يحتوي على بعض الاختلافات أو الأخطاء البسيطة.
