Analyst - Marketing Operations & Effectiveness 4B

Analyst - Marketing Operations & Effectiveness

Ready to turn bold ideas into real-world impact?
 At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory, our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI, our breakthrough solutions tackle companies’ most complex challenges.
 
If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment. 
 
Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises.
 Get to know us at genpact.com and on LinkedIn, YouTube, X, and Facebook.

Job Description

Responsibilities:

• Lead end-to-end creation of high-quality video content including ideation, scripting, editing, motion graphics, and final production for digital and enterprise channels.
• Develop compelling visual assets using Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator, Audition) to deliver polished and engaging video content.
• Conceptualize and propose innovative video and podcast ideas aligned with brand goals, industry trends, and audience engagement strategies.
• Leverage GenAI tools (AI video generators, voice synthesis, avatars, automated editing tools) to create scalable video formats, podcasts, and digital storytelling assets.
• Design and implement agentic AI-driven workflows to streamline content production, including automated scripting, editing, voiceovers, and publishing.
• Produce a variety of content formats including corporate videos, explainer videos, social media reels, leadership communication, and AI-generated podcasts.
• Collaborate closely with stakeholders to translate financial concepts into clear, engaging visuals.
• Maintain strong brand consistency, storytelling quality, and visual standards across all formats and platforms.
• Manage multiple projects simultaneously with strong attention to timelines, detail, and creative excellence.
• Stay updated on emerging media, AI tools, and content trends, especially within the financial services domain.

Qualifications & Experience

• Graduate with Diploma/Degree in video editing, graphic design, motion graphics and animation.
• Good years of experience in video editing, production, and graphic design.
• Strong expertise in Adobe tools and hands-on exposure to GenAI and AI-driven content creation workflows.
• Good interpersonal & communication skills (verbal & written)
• Ability to comprehend client requirements
• Ability to meet tight deadlines / SLAs
• Willing to work in 24x7 environment
• Rotational Shifts
• Preferred: Experience working in or creating content for a financial services / fintech organization

Qualifications

Bachelors - Business Administration, Bachelors - Communication, Bachelors - Marketing, Bachelors - Sales, Masters - Marketing

Certifications

Certified Digital Marketing Professional - Digital Marketing InstituteDigital Marketing Institute, Certified Marketing Executive (CME) - Software University (SoftUni)Software University (SoftUni), Certified Sales Executive (CSE) - TCSTCS, Digital Marketing Certificate Program - UdacityUdacity, HubSpot Content Marketing Certification - HubSpot AcademyHubSpot Academy

Required Skills

Adobe Experience Manager (AEM), Adobe Experience Manager (AEM), Application Development, Campaign Development, Campaign Management, Category Management, Collaboration Tools, Content Management, Content Strategy, Customer Relationship Management (CRM), Data Analytics, Data-Driven Decision Making, Data Literacy, Data Science, Data Tools, Data Visualization, Design Thinking, Digital Content Creation, Digital Marketing Analytics, E-Commerce, Executive Presence, Financial Analysis Reporting, Google Analytics, Joomla Content Management System (CMS), Marketing Analytics {+ 20 more}

Language

English (Required)

Language Proficiency -

Proficient - C2

Additional Job Location -

Job Type

Regular

Master Skill List -

Marketing Operations & Effectiveness

Remote Type -

Hybrid

Work Shift -

Rotating (India)

Why join Genpact?
• Lead AI-powered transformation – Drive innovation and solve real-world business challenges that matter
• Make an impact – Help global enterprises solve business challenges that matter 
• Accelerate your career – Gain hands-on experience, mentorship, and world-class learning opportunities to stay ahead
• Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day 
• Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress 
 
Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up.
Let’s build tomorrow together. 
 
Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.
Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.