Lead the end-to-end architecture design and implementation of Salesforce Data Cloud. Define and optimize data architecture layers DLO, DMO, DSO for scalability and cost efficiency. Establish best practices for ingestion, identity resolution, unification, calculated insights, and activation. Analyze and optimize credit consumption, ensuring efficient use of federation, ingestion, and activation credits. Partner with enterprise data teams Snowflake, Databricks, MDM to define zero-copy or accelerated data flows. Define data governance frameworks, security, lineage, and compliance standards for the platform. Oversee integration with Salesforce Marketing Cloud, SalesService Cloud, and third-party systems. Mentor consultants and associates, develop architectural templates, and standardize reusable components. Act as the technical authority and solution advisor for all Data Cloud programs.