Lead Generation Specialist – B2B AI & Software

Vizio AI is an AI-First Digital Transformation Studio helping organizations build AI-powered products, automation systems, data platforms, and scalable software solutions.

We work with companies across Europe, North America, and the Middle East to solve complex business problems through AI, software, and digital transformation.

We are looking for a detail-oriented and data-driven Lead Generation Specialist to join Vizio’s sales team and help us build a consistent pipeline of high-quality B2B opportunities.

This role is focused on research, prospect identification, data enrichment, and ICP-based targeting. You will be responsible for finding the right companies and decision-makers for our outbound sales team.

What You’ll Do

• Research and identify potential B2B customers that match our Ideal Customer Profile (ICP)
• Identify relevant decision-makers including CEOs, CTOs, Directors, Heads of Departments, and other key stakeholders
• Build, verify, enrich, and maintain high-quality prospect lists
• Research company size, industry, geography, technology needs, and buying signals
• Maintain accurate and complete lead data in our CRM
• Prevent duplicate, outdated, or irrelevant leads from entering the pipeline
• Work closely with the SDR/BDR and sales team to continuously improve targeting
• Analyze which segments and lead sources generate the highest-quality sales opportunities
• Use AI and sales intelligence tools to improve research speed and lead quality

What We’re Looking For

• Previous experience in B2B lead generation, prospect research, sales development, or a similar role
• Strong understanding of ICP-based prospecting
• Experience identifying decision-makers within companies
• Hands-on experience with tools such as Apollo, LinkedIn Sales Navigator, HubSpot, or similar platforms
• Strong research and data validation skills
• Comfortable working with measurable daily and monthly targets
• High attention to detail and CRM discipline
• Ability to work independently in a remote environment
• English proficiency sufficient for researching and understanding international companies and decision-makers

Experience working with technology, SaaS, AI, software development, or professional services companies is a strong plus.

How Success Is Measured

Success in this role is primarily measured through the volume and quality of verified ICP-fit leads generated and how effectively those leads convert into qualified meetings and sales opportunities.

• Work across multiple ventures instead of one static brand
• Build modern AI-native growth systems
• High autonomy
• Direct impact on growth and positioning
• Fast execution culture
• Close collaboration with product, tech, and founders