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Job Details

Job Title

Events Performance, Analysis, & Reporting Unit Head

Department

Abu Dhabi Events Bureau  

Section

Events Strategy & Planning

Unit

Events Performance, Analysis, & Reporting

Direct Manager

Events Strategy & PlanningSection Head

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Role Purpose

Lead and oversee the measurement, evaluation, and reporting of all events and ensure data-driven insights are used to guide strategic decision-making, maximize return on investment, and align event programming with event financial and performance targets. The role includes ownership of KPIs, events budgeting oversight, and cross-department collaboration to ensure accountability, transparency, and optimization of event-related investments.

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Key Responsibilities

Performance Framework & KPI Development

• Lead the creation and rollout of performance measurement systems for all events supported by DCT, ensuring they align with broader tourism, economic, cultural, and social goals.
• Define clear and consistent key performance indicators (KPIs) to measure the impact of events and ensure all teams use the same benchmarks.
• Guide the development of long-term methods to track event performance over time and evaluate their true value and return on investment.

Data Collection & Insights

• Oversee how performance data is collected, reviewed, and reported, making sure it is accurate, timely, and useful for decision-making.
• Use data analysis tools to identify trends, risks, and opportunities, helping leadership make informed and strategic decisions.
• Work closely with other departments to connect performance results with future event planning and tourism development efforts.

Financial Planning & ROI Analysis

• Lead financial planning for events, including budgeting, cash flow, and investment analysis.
• Evaluate the cost-effectiveness and return on investment (ROI) of each event to ensure they meet DCT's strategic goals.
• Partner with Finance, Sponsorships, and Commercial teams to ensure financial plans are realistic and aligned across departments.

Shared Activities

• Ensure effective cascading of the functional strategy into unit business plans to ensure vertical alignment and horizontal integration with other interfacing sectional strategies. 
• Manage the effective achievement of assigned objectives through the leadership of the unit by setting individual objectives, managing performance, developing and motivating staff to maximize performance.  
• Act as a role model and drive adherence to organizational values and ethics by employees of the assigned
•  unit to foster a value driven culture within the organization.  
• Manage and ensure effective implementation of functional policies, procedures and controls covering all areas of assigned unit activity so that all relevant procedural/legislative requirements are fulfilled while delivering a quality, cost-effective service.  
• Lead the identification of opportunities for continuous improvement and sustainability of systems, processes and practices considering global standards, productivity improvement and cost reduction.  
• Ensure that all unit reports are prepared timely and accurately and meet DCT requirements, policies and quality standards. 
• Comply with all relevant EHS guidelines, policies and procedures, by reporting incidents and hazards on a timely manner, and reduce consumption of natural resources to support in protecting the environment and ensure a healthy and safe work environment.

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Qualifications & Experience

• Bachelor’s degree in Economics, Engineering, Business Analytics, Finance, or a related field; Master’s degree preferred.
• Minimum of 5-7 years of experience in performance management, financial analysis, or strategic reporting, preferably in the public sector or events industry. At least 2 years in a leadership role.
• Strong understanding of event economics, public investment frameworks, and tourism KPIs.
• Experience working with cross-functional teams and presenting to senior leadership preferable with work experience with a consultancy.

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Skills

• Advanced data analysis and interpretation
• Financial planning and modeling
• KPI development and performance tracking
• Strategic thinking and problem-solving
• Strong communication and presentation skills
• Proficiency in data visualization and reporting tools (e.g., Power BI, Tableau, Excel)

Version 1

August 2025

Approved by: Department of Culture & Tourism

Organization Strategy & Transformation Department