·Strategic Media Leadership

oAct as a trusted strategic advisor to the Public Relations Director on media positioning, reputational risks, and emerging media trends impacting the healthcare sector.

oIdentify strategic storytelling opportunities that strengthen Dubai Health’s positioning as an integrated academic health system and a trusted public institution.

·Media Relations & Thought Leadership

oOwn and manage high-level relationships with Tier-1 local, regional, and international media, editors-in-chief, senior journalists, and broadcast producers.

oProactively support the positioning of Dubai Health leaders and subject-matter experts as credible thought leaders through interviews, op-eds, expert commentary, and exclusive features.

oLead the pitching of complex, high-impact stories, including policy initiatives, clinical excellence, innovation, research, and humanitarian programs.

·Executive & Spokesperson Enablement

oProvide end-to-end media advisory support to executives and designated spokespeople, including strategic messaging, interview framing, narrative development, and risk assessment.

oDraft and oversee executive-level briefing packs, Q&A documents, scenario-based messaging, and reactive holding statements.

oSupport coaching of spokespeople on media confidence, clarity, and consistency, ensuring alignment with Dubai Health’s tone, values, and brand promise.

·Crisis & Reputation Management

oPlay a central role in crisis communication planning and execution, including media response strategies, escalation protocols, and stakeholder coordination.

oAnticipate reputational risks through media monitoring, issue tracking, and sentiment analysis, providing early warnings and mitigation recommendations.

oSupport the development and regular updating of crisis playbooks, media response templates, and spokesperson guidelines.

·Content & Campaign Integration

oCollaborate closely with internal communications, marketing, and brand teams to ensure integrated messaging across channels.

oSupport major campaigns, announcements, and launches, ensuring media narratives are embedded from the outset.

oReview and guide the development of press materials, speeches, opinion pieces, and communication assets to ensure accuracy, impact, and strategic coherence.

·Media Intelligence & Performance Measurement

oOversee comprehensive media monitoring and analysis across print, broadcast, digital, and social platforms.

oTranslate media data into strategic insights, including reputation trends, share of voice, message pull-through, and leadership visibility.

oPrepare executive-level reports and dashboards with clear recommendations to inform decision-making and communication strategy refinement.

·Stakeholder & Partner Management

oAct as a key liaison with Dubai Media Office, external agencies, and strategic partners, ensuring alignment, quality, and timely delivery.

oLead media-related agency briefings, evaluate outputs, and ensure deliverables meet strategic and reputational standards.

oCoordinate media engagement for high-profile events, official visits, forums, and conferences involving senior leadership.

·Governance, Quality & Compliance

oEnsure all media engagement adheres to organizational policies, cultural sensitivities, regulatory frameworks, and government communication standards.

oContribute to the development and enforcement of media governance frameworks, approval processes, and spokesperson protocols.

·Team Leadership & Capability Building

oMentor and guide junior media relations team members, providing hands-on coaching, feedback, and quality control.

oSupport talent development by sharing best practices, building media relations playbooks, and contributing to training initiatives.

Bachelor’s degree in communications, Public Relations, Journalism, or a related field.

6 - 8 years of experience in Media relations, public relations, or a related role.