Activation Director

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Role description:

We are looking for a 7+ years’ experienced talented and enthusiastic individual to join our WPP team as aPlanning Director. This is a Full-time position based in Mumbai . This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and diverse businesses.

 

Responsibility

• Planning expertise: Own end-to-end planning and execution of Prime Video launch campaigns across premium/mass non-biddable digital platforms. Understand audience targeting, frequency management, and cross-channel coordination principles.

Ability to work on documents/notes along with Business/strategy teams.

• Execution Excellence: Manage multiple high-priority APV launches simultaneously with strong attention to detail. Track delivery, pacing, inventory utilization, and campaign health during activity period. Proactively identify risks, resolve execution issues and ensure zero missed launch milestones. Support weekend coordination with partners as APV releases happen during weekends.
• Stakeholder management: Build and maintain strong working relationships with premium non-biddable digital partners and OTT publishers. Drive coordination across multiple vendors simultaneously during high-stake launch periods. Act as the primary activation interface between the client, internal business team, investment team and partners.
• Solution oriented: Ability to make decisions and resolve problems quickly and effectively.
• Innovations & ideas: Contribute activation ideas and platform innovations aligned to shows and audience consumption trends. Drive test-and-learn initiatives across premium digital formats and partner ecosystems.
• AI focussed: Contribute to the adoption of AI-enabled media workflows within the team and streamline repetitive activation processes and reduce TAT.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

 

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