Open Programmes Marketing – EEP

Ref: IIMB/HR/RECT/2026/43Date: 15th July 2026

About IIMB

TheIndian InstituteofManagementBangalore(IIMB)isaleading managementschoolin Asia. Under the IIM Act of 2017, IIMB is an Institute of National Importance.

Industry/Service

HigherEducation

Post/JobTitle

“Open ProgrammesMarketing–EEP”

Principal Accountabilities& Responsibilities

The role responsibilities are elaborated below. 

Open Enrolment programmes comprise of Short-duration Programmes (SDPs) of 3-6 days duration OR Long-duration Programmes (LDPs) spreadover 6 months to1 year.

• ThisisanindividualcontributorSales role, in a B2C & B2B context to drive generations of leads (aspirants), engage with them and eventually convert to paid participants for the cohort.

  
  

• The role has the following primary responsibilities:

  
  

  • The role must handle ALL inbound and outbound leads, engage with the candidates and conclude the Sales with payment by the finalized candidate(s). FollowuponB2C (direct aspirants)/ B2C (sponsoring organizations)prospectsthroughphonecalls, emails, in-personandworktowardsclosures

    
    

  • He/She must provide data analytics, feedback on what is working/not working for fine-tuning the Digital Marketing campaigns. Should have an understanding of digital marketing with respect to how social media campaigns are run, what goes into social media posts etc.

    
    

  • Help designmarketingcollaterals (e.g. videos, graphic artwork, and text for use in webpages, brochures, testimonials, etc.,) across different media platforms, working with the DM team. Help Design Marketing campaigns that provide clarity and necessary information for a prospect.

    
    

  • At the top-end of the role, the role owns the end-end Sales & Marketing of the assigned programmes to him/her. He/she should be able to devise a go-to-market strategy for the product (i.e. the assigned open programmes); 

    
    

  • Must analyze the past data to make sense of the broadtrends and build strategies that are data driven.   Must have an understanding of similar products in the market.

    
    

  • He/she must lead end-to-end execution of the Marketing Plan - including campaign planning, analysis, execution, tracking, reporting and troubleshooting.

    
    

  • Monitor marketing campaigns for its performance and delivery and optimizing the campaigns to achieve the desired objectives.

    
    

• Therolerequiresthepersontoworkwithmultiplestakeholdersbothinternalandexternalsuch as faculty, other departments, corporate L&D/HR, vendors, digital marketing team, etc., and must have excellent communication skills.

  
  

• CreationofMISandDashboardsforthebenefitofallstakeholders.

  
  

• Provide inputs for creation of content for impactful collaterals (case-studies, brochures, videos) in different formats, for social media and website.

  
  

The interested candidates are expected to go through the IIMB Executive Education website https://eep.iimb.ac.in/ prior to the interview.

KeySkillandAbility Requirements

• Sales & Marketing skills

  
  

• Influencing / Persuasion skills coupled with an understanding of programmes from competition

  
  

• Analytical,Planning andMarketingscanning& MarketSensingskills

  
  

• Be self-motivatedandself-driventotakeownershipoftasksandensuretimelycompletion.

  
  

• Excellent communication skills: Excellent oral and written communication skills. Ability to effectivelycommunicateacrosslevelsofmanagersandseniorleadershipinaprofessionaland effective manner.

  
  

• Shouldbeorganizedandmeticulousincompleting