PG India - Content Writer

Company description MSL is Publicis Groupe’s Public Relations and Integrated Communications firm. We are fearless, insightful, passionate, creative, dynamic and accountable. our holistic approach brings to life the collaborative ‘Power of One’ principle we apply within and outside of the Publicis Groupe. From London to Shanghai, Mumbai to Sao Paulo, Johannesburg to Warsaw, Berlin to Bangkok, New York to Paris, we are MSL. Overview Top 5 things you will do in your role: Understanding the client’s brief - the client has many things to say. your job will be to go through the brief and understand what needs to really said and done. Research - find the facts you need to start work, and use that information to say something no one thought of before Creative conceptualisation and content creation - this is the fun part! Using your bright mind to think of new ideas and new ways of getting the message across. Contribute to all creative communication & provide all material for jobs assigned, ensure rough ideas, scripts, promotional material prepared in line with agreed brief & within time lines Collaboration - Working with designers and the art team to ensure faithful representation of the ideas Account ownership - while you work on an account/brand, it is your baby. We expect you to do your best to add the most differential value to the work you do. Develop a thorough understanding of the client and their competitor brands ‐ keep abreast of competitive client activity Responsibilities Top 5 Thing you need to have for this role: A person who understands that grammar is sacrosanct and that language is fun A storyteller at the core - but one who can tweak the story for the audience and format in front of them A team player, excited by ideas and curious about new tech and communication innovations A hardworking individual willing to help, learn and grow with some of the brightest minds in the business. Willingness to learn and share knowledge. Being open to feedback is always a positive thing and helps you build on your skills.