Job Summary:

Accountable for creating the marketing strategy, brand development across F&B brands, communication, and implementation of marketing programs for the purposes of growing the franchise brand direction, inclusive of all marketing programs to increase sales and traffic to achieving profitable growth. In this role the Sr. Marketing Manager will serve as the primary franchisee contact on all marketing related matters.

Job Responsibilities:

• Market Research and Brand analysis and understanding of the market to build the brand 

• Analyses market conditions, competitive environment, research, sales, and economic conditions to help develop the appropriate marketing plans and evaluate the effectiveness of current marketing programs in conjunction with a Wendy’s International marketing representative

• Developing Brand Campaigns/ digital and social strategy to grow the brand presence

• Improving the customer journey across all touch points and working with different functions to develop enhancements 

• Manages the advertising agency and supervises the planning and implementation of marketing programs inclusive of media plans, advertising materials, promotional activities, digital activity and marketing budgets.

• Coordinates and implements all marketing programs in the market, including brand development, calendar planning, menu management, pricing and new restaurant opening plans

• Produces a strong library of product and brand artwork

• Communicates all current marketing information and materials in a timely manner to restaurant teams, suppliers 

• Oversees and manages new product launches efficiently and effectively 

• Manages & plans the marketing budget and calendar for the year 

• Create a suite of local advertising initiatives to support local store marketing

• Creates on-going social media campaign through Twitter, Facebook, Instagram and other social media platforms

• Leverages all available resources to implement programs and achieve objectives, 

• Ensures that all brand elements are adhered to internally and externally

• Manages relationships with external suppliers/ vendors and delivery platform to optimize return on ROI

• Manages and reviews ROI on marketing spend to optimize budget 

• Manages marketing team and drives their performance to achieve better results 

Candidate Requirements:

• 12 years’ experience in retail marketing industry with exposure to franchisees and local marketing concepts 

• Broad-based knowledge of key marketing principles: Advertising, media planning, sales promotion, public relations, digital, marketing research, sales analysis, creative development and production and agency management

• Regional Experience in the GCC and Kuwait market specific 

• Project management skills; computer skills (excellent MS Office Suite skills required)

• Strong written and verbal communication skills (Arabic & English)

• Communications Process

• Disciplined Execution

• Business Acumen

• Problem Solving / Decision Making

• Strategic Alignment

• Results Orientation

• Creativity & Design

• Innovation

Education:

Bachelor’s Degree in Marketing