Role       : Product Manager 
Location : Abu Dhabi                             
Role Purpose:
To manage and develop liability products and work with distribution/sales channels and supporting units to grow the retail liabilities portfolio.  The Job Holder is also expected to support the Head of Liabilities in meeting the overall Liabilities Balance and Revenue target. 
    
Key Accountabilities of the role      
 

1. Support Head of Liabilities to develop and execute effective business development strategies and marketing plans to achieve bank's business objectives

   
   

2. Design, plan and implement end-to-end products and campaigns to acquire new to account customers, increase liabilities balances and control customer / balance attrition.

   
   

3. Monitoring day to day all liability products and produce reports and forecasts about the portfolio behavior & revenue and recommend best course of action thereof.

   
   
4. Determine & implement effective pricing strategy to ensure competitiveness & affordability

5. Proactively analyze competitors’ business and marketing activities to understand market trend.

   
   

6. Coordinate with distribution/sales channels and supporting units to grow deposit portfolio 

   
   

7. Assist Head of Liabilities to conduct regular sales performance review

   
   

8. Engage with Branches & other sales channel to ensure awareness and alignment with Liabilities product policies, procedures, and promotions.

   
   

9. Provide support to the Head of Liabilities on strategic projects and other important initiatives which may involve international branch product development.

   
   

10. Liaise with other related units, teams, departments to carry out all relevant activities
     

    
    

Specialist Skills / Technical Knowledge Required for this role:
 

Fair knowledge in Islamic Banking