Associate Manager, Affiliate

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

We are looking for an Associate Manager, Affiliate  to lead and operate TikTok Shop Affiliate programs as an agency partner, acting as the key bridge between Brands and MCNs/Creators. This role owns end-to-end affiliate campaign operations—from platform setup and system configuration to creator/MCN onboarding, performance optimization, stakeholder management, and reporting. You will work cross-functionally with brand teams, internal delivery teams, and external partners to scale GMV and improve campaign efficiency. 

Key Responsibilities 

1) MCN & Creator Management

• Manage relationships with MCNs and collaborate on creator sourcing, onboarding, content planning, and execution. 

• Build and maintain a reliable creator pool aligned with category, audience, and brand positioning with MCN. 

• Negotiate and align commercial terms where applicable (commissions, incentives, boosting support, exclusivity, etc.). 

2) Performance Management & Optimization 

• Track and analyze campaign performance (e.g., GMV, orders, CTR, CVR, ROI/ROAS proxy where applicable, creator contribution, product performance). 

• Optimize commission structures, product selection, and creator mix to improve outcomes. 
• Identify issues early (stock, pricing, content quality, tracking gaps) and propose solutions quickly. 

3) Influencer/Creator Strategy & Execution

• Translate brand objectives into creator strategy, selecting suitable creators and guiding content direction to maximize conversion. 

• Partner with creators/MCNs to ensure timely content delivery, compliance, and quality aligned with brand guidelines. 

• Provide clear briefs and feedback loops to improve performance and content effectiveness. 

4) Project Management & Stakeholder Coordination 

• Run multiple campaigns simultaneously with strong project planning, prioritization, and execution discipline. 

• Act as the central point of contact for brands, MCNs, creators, and internal teams (account, ops, finance, legal). 

• Ensure deliverables, timelines, and updates are consistently communicated and aligned across stakeholders. 

5) TikTok Shop Affiliate Operations & Platform Setup 

• Own the end-to-end setup and configuration for TikTok Shop affiliate campaigns (product linking, commission settings, creator eligibility, tracking, campaign rules, and system workflows). 

• Ensure correct tracking, attribution, and reporting structure to support campaign measurement and optimization. 

• Maintain strong working knowledge of TikTok Shop affiliate tools, policies, and operational best practices. 

 

Requirements

• 3+ years of experience in Affiliate Marketing, TikTok Shop, Influencer Marketing, Social Commerce, or related fields.
• Hands-on experience managing TikTok Shop Affiliate operations, including campaign setup, tracking, troubleshooting, and optimization.
• Strong understanding of creator ecosystems, influencer marketing, and content-to-conversion mechanics.
• Proven experience building and managing relationships with creators, MCNs, and external partners.
• Strong project management skills with the ability to manage multiple campaigns and stakeholders simultaneously.
• Excellent communication and negotiation skills.
• Data-driven mindset with experience in performance analysis and reporting.

Preferred Qualifications

• Experience working at a TikTok Shop-focused MCN is highly preferred.
• Agency experience managing multiple brands or categories is a strong advantage.
• Familiarity with TikTok Shop commercial levers, including pricing, vouchers, bundles, stock readiness, and merchandising.
• Experience managing large-scale creator programs across multiple MCNs and creator networks.

Working Style

• High ownership and attention to detail.
• Comfortable in a fast-paced, campaign-driven environment.
• Proactive problem-solver with a collaborative mindset. 

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

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While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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