This role is for one of the Weekday's clients Salary range: Rs 1000000 - Rs 1800000 (ie INR 10 - 18 LPA) Min Experience: 2+ years Location: Noida, Uttar Pradesh, India, NCR JobType: full-time We are looking for a results-oriented Performance Marketing Manager to lead and optimize data-driven digital marketing campaigns across multiple online channels.
The ideal candidate should have strong expertise in Performance Marketing , with a proven track record of planning, executing, and scaling campaigns that drive customer acquisition, engagement, and revenue growth.
You will work closely with cross-functional teams including creative, content, product, and analytics to develop high-performing campaigns while maximizing return on ad spend (ROAS).
This role is ideal for professionals who thrive in a fast-paced environment, enjoy analyzing campaign performance, and continuously experiment with new growth strategies to improve marketing effectiveness.
Key Responsibilities Plan, execute, and optimize performance marketing campaigns across multiple digital channels.
Develop acquisition strategies focused on increasing qualified leads, customer conversions, and revenue.
Monitor campaign performance using key metrics such as CTR, CPC, CPA, CAC, ROAS, and conversion rates.
Analyze marketing data to identify trends, opportunities, and areas for optimization.
Conduct A/B testing on creatives, landing pages, audience segments, and campaign structures to improve performance.
Collaborate with design and content teams to create compelling advertising creatives and messaging.
Manage campaign budgets efficiently while ensuring optimal allocation across channels.
Prepare detailed performance reports and present actionable insights to stakeholders.
Stay updated with industry trends, platform updates, and emerging digital marketing practices.
Work closely with product, sales, and business teams to align marketing initiatives with organizational goals.
Build audience segmentation strategies and implement remarketing campaigns to maximize customer lifetime value.
Ensure campaigns follow platform policies and industry best practices.
Required SkillsMust-Have Skills Strong hands-on experience in Performance Marketing .
Expertise in campaign planning, execution, optimization, and budget management.
Deep understanding of digital marketing metrics and attribution models.
Experience with conversion tracking, analytics tools, and performance reporting.
Ability to interpret data and translate insights into actionable marketing strategies.
Strong analytical, problem-solving, and decision-making skills.
Excellent communication and stakeholder management abilities.
Good-to-Have Skills Experience running and optimizing YouTube Ads campaigns.
Hands-on expertise with Meta Ads (Facebook and Instagram Ads Manager).
Knowledge of Digital Strategy development and customer acquisition planning.
Familiarity with audience targeting, remarketing, and funnel optimization techniques.
Exposure to Google Analytics, Google Tag Manager, or similar marketing analytics platforms.
Understanding of landing page optimization and conversion rate optimization (CRO).
Qualifications Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
2–10 years of experience in performance marketing or digital marketing roles.
Certifications in Google Ads, Meta Blueprint, Google Analytics, or other digital marketing platforms are an added advantage.
Experience managing campaigns with measurable business outcomes across B2B or B2C environments.
Preferred Candidate Profile The ideal candidate is highly analytical, detail-oriented, and passionate about data-driven marketing.
You should possess strong business acumen and the ability to balance creativity with performance optimization.
A growth mindset, willingness to experiment, and the ability to adapt quickly to evolving digital platforms are essential for success in this role.
