CRM Leader

Purpose of the Job

The Commercial Excellence Leader optimizes sales commercial capabilities, governance, and operational standards across the local market. This professional acts as a strategic advisor to country sales leadership, utilizing data-driven insights to refine sales methodologies, elevate team performance, and maximize revenue efficiency. The primary objective is to implement local strategies that ensure sustainable business growth through streamlined processes and enhanced sales capabilities.

Job Description

Key Responsibilities

Sales Process & Governance Optimization

Standardize Sales Processes across local field teams to drive consistent execution.
Enforce commercial guideline compliance and monitor data hygiene across all customer segments.
Refine the sales pipeline framework to facilitate achievement of budgets and explore new revenue streams.

Performance Management & Analytics

Analyze sales productivity metrics to uncover market trends and performance gaps.
Manage country-level KPI tracking, delivering actionable dashboards to the executive team.
Report and manage incentive programs in line with global guidelines

Sales Capability & Training Development

Deploy standardized onboarding playbooks for newly recruited sales representatives.
Deliver targeted coaching programs centered around consultative and value-based selling techniques.
Champion change management initiatives to scale new tools, product rollouts, or strategies.

Technology & Digital Enablement

Own the local CRM ecosystem (e.g., Salesforce) to ensure high data integrity and usage.
Drive digital tool adoption among field staff to automate administrative tasks.
Collaborate with IT and Marketing to deliver relevant commercial insights and collateral.

Job Requirements - Experience and Education

• • Bachelor's degree in Business Administration, Marketing, Economics, or a related commercial discipline.
  • 5+ years of experience in sales operations, sales enablement, or commercial excellence.
  • 3+ years of experience with Salesforce
  • Proven track record within a multinational environment or complex business-to-business (B2B) infrastructure.

• • Core Competencies & Skills

    
    
    
  • Advanced analytical capabilities with deep proficiency in CRM software, BI platforms, and advanced Excel.
  • Strong stakeholder management skills to effectively influence cross-functional and executive leaders.
  • Fluency in local language(s) alongside native-level or fluent professional English.
  • Strategic problem-solving mind capable of translating high-level vision into scalable local processes.

Leadership Behaviors
Building Outstanding Teams
Setting a clear direction
Simplification
Collaborate & break silos
Execution & Accountability
Growth mindset
Innovation
Inclusion
External focus
Skills
Financial Acumen
Team Collaboration
Adaptability
Business Acumen
Communication Skills
Analytical Skills
Commercial Acumen
Customer Centric Mindset