Description

As our Content Marketer, you turn the company's expertise and brand into content that attracts the right audience and converts their attention into leads, applications, and revenue. You'll own the content strategy across two distinct businesses — real estate and HR business partner — defining how each brand is positioned and perceived, across digital and offline channels. From long-form articles to video scripts, from social campaigns to events and brand experiences: if it tells our story, it runs through you.

Role & Responsibilities:

• Content strategy & planning: Build and maintain a content calendar per entity; translate business goals (candidate attraction, client acquisition, property promotion) into content themes and formats.
• Content creation: Write and produce blogs, social media posts, case studies, whitepapers, newsletters, vacancy texts, property descriptions, and website copy. Coordinate visual content (photo/video) with freelancers or agencies.
• Channel-appropriate storytelling: Adapt tone, messaging, and content format to suit diverse target audiences, including B2B decision-makers, job seekers, and property buyers, tenants, and investors.
• Employer branding & thought leadership: Develop content that positions the group's entities as authorities in their markets (market insights, success stories, real estate market updates).
• Owned channel management: Manage day-to-day publishing on social media accounts and website/blog content (in coordination with the Online Marketeer once hired).
• Content performance: Track engagement, reach and content-driven conversions; iterate based on what works.

KPIs:

• Content output vs. calendar
• Organic website traffic
• Organic social engagement & follower growth
• Content-attributed inbound leads / applications
• Cross-entity content efficiency