Summary 

Responsible for managing assigned retail outlets including stock management, merchandising, order generation, collections follow-up, and maintaining strong customer relationships to achieve sales and distribution targets. The role also ensures proper in-store visibility, product availability, and coordination with internal teams for smooth operational execution.

Key Responsibilities:

• Execute sales and distribution plans within assigned outlets.

• Ensure compliance with company merchandising standards and planograms.

• Monitor market conditions, outlet requirements, and competitor activities.

• Visit assigned retail outlets as per route plan.

• Manage stock levels, FIFO implementation, expiry checks, and damages.

• Maintain product visibility and merchandising standards.

• Generate orders and coordinate deliveries with back-office and logistics teams.

• Achieve monthly sales and collection targets.

• Follow up on overdue collections and report payment status.

• Maintain accurate records of outlet activities and reporting requirements.