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Short-Form Video Editor for High-Converting Vertical Ads (Medical Aesthetics) — Retention Obsessed
Summary
About the work
We're a leading marketing agency producing short-form vertical video ads / Meta) for plastic surgery, dental clients. These are direct-response ads — every frame has to earn attention and drive consults. We need an editor who understands the clients demographics and that the hook and the first 3 seconds and decide everything, and who treats on-screen text like it's going on a billboard: zero typos, ever.
What you'll do
Edit 9:16 vertical ads (~20–60s) from raw talking-head footage, b-roll, and stock.
Build scroll-stopping hooks: visual + verbal + on-screen text working together in the first 2 seconds.
Add burned-in keyword captions that are accurate, high-contrast, and emphasize the right word.
Assemble to a proven structure: Hook ? Problem ? Mechanism ? Proof (reviews/credentials) ? CTA.
Maintain brand consistency across a set (same fonts, colors, lower-thirds, end card).
Produce hook variations of the same ad for A/B testing.
Self-QC every export against our checklist before delivery.
You must be excellent at (non-negotiable)
Retention editing. Fast, motivated cuts (every ~1.5–3s), pattern interrupts, no slow intros, hook on screen in under 2s.
Caption accuracy. You proof every caption against the audio.
Spelling + names. Medical terms, brand names, and doctor names must be correct everywhere (coat, lower-third, end card, file name).
Topic clarity. A muted viewer should know what's being advertised (e.g., "facelift," "veneers") in the first 2 seconds — in the text, not just the voiceover.
Clean compositions. No glitchy/floating picture-in-picture, no mismatched scale, no elements covering faces or the key result.
Hook ? audio match. On-screen text must reinforce the spoken hook, not be a random mid-sentence fragment.
The mistakes we will NOT accept (we're hiring to stop these):
Typos / unproofed auto-captions (EXCELENT, DEEP PLAYING, missing apostrophes).
Wrong or mismatched names (a testimonial naming the wrong doctor; misspelled surnames).
Hooks with no topic signal for muted viewers.
Weak/no CTA, or end cards missing phone/URL/location.
Reusing template modules with errors baked in
Floating-PIP / "pasted on" composites that look amateurish.
Inconsistent fonts/colors/accent highlights across a set.
Nice to have
Experience with medical/aesthetic, beauty, or DR/UGC ad accounts.
Knowledge of Meta ad creative rules (e.g., before/after restrictions, "results vary").
Motion graphics / clean text animation; sound design.
Bilingual caption experience (English/Spanish) a plus.
How to apply (read carefully — we filter on this):
Send 2–3 vertical short-form ad samples you personally edited (link to the work).
In one sentence, tell us what makes a hook stop the scroll.
Start your reply with the word "PROOFED" so we know you read this.
You’re not just a video editor—you understand marketing psychology.
You know that if someone doesn’t stop scrolling in the first two seconds, nothing else matters.
You think like a media buyer, edit like a storyteller, and obsess over retention graphs. Every cut, caption, zoom, sound effect, and text animation has a purpose: keeping attention and generating consultations.
You have extremely high standards and catch mistakes before anyone else does. Typos, incorrect captions, misspelled doctor names, or sloppy graphics are unacceptable to you.
You understand that our videos aren’t made to win film awards—they’re made to generate patients.
?
You’re Probably Someone Who…
* Has edited hundreds of high-performing TikTok, Instagram Reels, or Meta ads.
* Understands direct-response marketing and consumer psychology.
* Knows how to structure an ad that keeps viewers watching.
* Can identify why an ad loses retention.
* Is proactive and continuously looks for ways to improve creatives.
* Takes ownership rather than simply following instructions.
* Enjoys testing hooks and creative angles.
* Works quickly without sacrificing quality.
* Has exceptional attention to detail.
?
Technical Skills
You should be highly proficient in:
* Adobe Premiere Pro
* After Effects (preferred)
* CapCut Pro
* Photoshop
* Motion graphics
* Sound design
* AI editing tools that improve workflow
?
You Understand…
Every successful ad generally follows a framework similar to:
Hook
? Problem
? Agitation
? Solution
? Proof
? Credibility
? Call to Action
You instinctively know how to make every second move the viewer further through this journey.
?
You’re Obsessed With Retention
You naturally think about:
* First-frame impact
* Scroll-stopping openings
* Pattern interrupts
* Curiosity gaps
* Visual pacing
* Caption emphasis
* Watch time
* Hold rate
* Thumb-stop ratio
If someone asks why you made a cut, you can explain exactly how it improves viewer retention.
?
Quality Standards
Before every delivery you personally verify:
? Every caption matches the spoken words
? Every medical term is spelled correctly
? Every doctor’s name is correct
? No floating graphics
? Consistent fonts throughout
? Correct branding
? CTA is present
? Website, phone number and location are correct
? No grammatical errors
? No auto-caption mistakes
? Export settings are correct
?
Bonus Experience
Experience editing for:
* Plastic surgery
* Cosmetic clinics
* Dental practices
* Medical aesthetics
* High-ticket lead generation
* Direct-response advertising
* Meta Ads
* UGC ads
is highly valued.
?
Personality
We’re looking for someone who is:
* Extremely detail-oriented
* Coachable
* Reliable
* Fast
* Commercially minded
* Creative but data-driven
* Ego-free
* Open to feedback
* Always looking to improve
?
Success Looks Like
Within 90 days, you’ll consistently produce ads that:
* Increase hook retention
* Improve watch time
* Generate more qualified leads
* Require minimal revisions
* Maintain an exceptionally high quality standard
* Become scalable creative assets for ongoing testing
Our best editors don’t simply edit videos.
They help grow businesses by creating ads that convert.
You'll no longer be considered for this role and your application will be removed from the employer's inbox.